Usually I don't pay attention to promotional emails in my email box, but this one caught my attention. I'm pretty sure you have some wool socks that your grandma made you or warm wool sweater that makes you warm on cold winter evening, well there is community called We Love Wool for wool lovers and today they started new campaign called "Wrapped in Merino" by Woolmark. "Wrapped in Merino" features a virtual Merino wool scarf. Participants all around the world can design their very own section of the scarf and connect with their friends' scarves. The fun thing is you can actually be the part of a new world record for the world's longest social scarf! As a bonus they are giving away Net-A-Porter vouchers and Merino scarf every week. The goal is to reach 2000 people, so go and be the part of a new world record here: http://wrappedinmerino.com XO
